As we engage in social media, an important factor to understanding our ROI (how ever you may measure your return) is learning how to gather information so that you may apply traditional analytics. By now you should be VERY familiar with website traffic statistics and how to measure those critical data points to gain insight into your websites traffic, right? You’ve likely even hammered someone youself on their websites number of Unique Visitors, Pageview, Referring Sites, or Keyword Referrals. This is crucial information both for internal digestion and external comprehension of a websites performance.
I’ll let you in on a little secret (its not really a secret but play along), you can measure some of these very same things with those silly links you are sharing via your social media indulgences! There are actually a few services that provide this type of information. Guess which commonly used shortener is NOT in the list? However, analytical data for your shortened URL’s is try these guys essentially the opposite of what you may be accustomed to. Shortened URL data points are via outbound links whereas normal website data points are usually drawn from inbound links. If your brain is starting to hurt, dont worry its really not that complicated
Issue #2 The Twitter service itself automatically utilizing an inferior URL shortener service.
Another interesting twist to this is that many users posting TinyURL’s Shortened links may actually not even be aware of this! Twitter, to preserve its valuable 140chars of tweetscape, actually auto invokes the TinyURL service behind the scenes to shorten URL’s in user status updates.